Quality.

Strategic change management is the process of carefully planning and implementing changes within an organization with the aim of improving its overall performance. By taking a proactive approach to change, organizations can stay ahead of the curve and remain relevant in today's fast-paced, constantly evolving business environment. Effective change management helps organizations respond to new challenges, capitalize on opportunities, and achieve their goals in a more efficient and effective manner. By aligning change with overall strategy, companies can ensure that their employees understand and support the changes being made, leading to greater buy-in, increased engagement, and improved outcomes.